AI Insights · Timothy · April 2021
Brazil's Top 5 Android Horror Games in Q1 2021: A Sensor Tower Data Overview
Explore the performance trends of the leading horror games on the Android platform in Brazil for the first quarter of 2021, based on Sensor Tower's analytics.
In the first quarter of 2021, horror game enthusiasts in Brazil were actively engaging with some of the most thrilling titles on the Android platform. Sensor Tower's data provides us with an insightful look into the trends of these top five horror games, painting a picture of the genre's landscape in this region.
Identity V maintained a strong presence with weekly active users peaking at 62K in the week of March 8th. Although downloads experienced a significant dip in late January, they surged back to nearly 6K downloads by the end of March. The game's revenue followed a similar pattern, with the highest recorded at around $5.8K in late December and then fluctuating, eventually settling at approximately $2.4K by the end of March.
Dead by Daylight Mobile also showcased considerable engagement, with downloads peaking at 9.4K in early February. The weekly active users started strong at around 22K but saw a gradual decline to 18K by the end of March. Revenue for the game spiked at $3.7K in late February, which was the highest point in the quarter.
Ultimate Custom Night saw a steady stream of downloads, with a notable peak of 1.2K in early March. The weekly active users reflected a healthy interest, starting at 4.2K and reaching a high of 5.2K in the same week. Revenue for the game showed a decreasing trend, starting at $1.3K and ending the quarter at around $700.
Five Nights at Freddy's had a modest performance in terms of downloads, with a slight increase to 741 in late January. Active users saw a high of 2.7K in the same period, but there was a noticeable decline to 1.4K by the end of March. Revenue for the game was modest, with the highest weekly revenue at $1.1K in late December.
Bendy and the Ink Machine, while not providing active user data, showed a consistent revenue throughout the quarter, peaking at $752 in late December and ending the quarter on a high note at $370. Downloads for the game remained relatively low compared to other titles, with the highest at 202 in late December.
For more in-depth insights and detailed data analysis on the performance of these horror games and others in the market, Sensor Tower's comprehensive analytics tools offer a deeper dive into the app economy.